The Magic of Quote Unquote Marketing

A majority of the CEOs or executives that are listening to this have never experienced the magic of quote unquote marketing working. And so when they think about LinkedIn, they're like, Oh, it's LinkedIn, like, yeah, we I can post once a week and it'll be fine. But then boom, things hit. From there on, for the past three and a half years, I have put content out almost every day, the best video content on that platform, aggressively using it. Because when you find something that works, you need to make it work.