Taylor Swift. Cookware. Threat Research & Marketing.
Breaking Through in Cybersecurity Marketing
The Fast-Paced Dance of Cybersecurity and Influencer Engagement
This chapter emphasizes the critical need for rapid responses to cyber threats through the implementation of automated tools. It also explores the role of influencer marketing in enhancing product development and community engagement, which drives innovation and responsiveness to market demands.
Episode Overview:
What do Taylor Swift and Telegram have in common? Surprisingly, they are both prime targets for today’s most sophisticated scammers. In this episode, we chat with Nati Tal, Head of Guardio Labs and Sharon Blatt Cohen, Head of Marketing Communications from Guardio, who reveal how deep-fake ads featuring Taylor Swift are used to sell fake cookware, and how they went undercover on Telegram to discover just how easy it is to launch a full-scale phishing scam in less than a day. From pop culture to cutting-edge cybersecurity, this episode takes you behind the scenes of the dark world of online threats and shows how Guardio is staying one step ahead of scammers...and marketing that fact! Buckle up—this one’s a wild ride!
Episode Highlights:
[00:04:10] - What is Guardio?
Guardio focuses on protecting consumers and small businesses from online threats. Their browser extension and mobile apps help block scam emails, phishing links, and keep your information safe online.
[00:09:00] - Guardio Labs and Threat Hunting
Nati explains how Guardio Labs's research helps improve Guardio’s tools and keeps users safe from new types of attacks.
[00:15:45] - Marketing Meets Security
Sharon shares how marketing and security teams work together, using trending topics like Taylor Swift scams to create engaging campaigns that showcase Guardio’s ability to block threats.
[00:25:30] - Organic Media Attention
Their Taylor Swift scam campaign was so timely it got picked up by the media, showing how good content and research can naturally spread and get press attention.
[00:32:45] - Telegram Scams and Fake Campaigns
Nati talks about setting up a fake scam on Telegram to learn how hackers operate. They found out how easy and cheap it is to set up scams, highlighting why cybersecurity is so important.
[00:41:10] - Staying Ahead of Scammers
Sharon explains how fast scammers jump on trends and how Guardio stays one step ahead to protect people before scams can cause harm.
About our guests:
👉Follow:
Sharon on LinkedIn.
Check out Nati LinkedIn.
👉Learn more Guardio.
Links and Resources Mentioned in This Episode
Guardio - Learn more about Guardio’s cybersecurity solutions for consumers and small businesses, including their web extension and mobile apps. Visit Guardio.
Guardio Labs - Explore Guardio Labs' security research and threat hunting to stay ahead of emerging online threats. Learn about Guardio Labs.
Taylor Swift Scam Report - Read more about how deepfake ads featuring celebrities like Taylor Swift were used in online scams, part of Guardio's research. Read more about the research here.
Guardio on TikTok - Follow Guardio’s TikTok for fun, educational videos about online scams and cybersecurity tips. Guardio TikTok.
Breaking Through in Cybersecurity Marketing Podcast Instagram - We’ve launched an Instagram account, follow the podcast on Instagram for updates and behind-the-scenes content.
Join us at Cyber MarketingCon2024!
(December 8-11, 2024) – A Conference for Cybersecurity Marketers
If you’re serious about leveling up your marketing game in the cybersecurity industry, Cyber Marketing Con is a must-attend! Connect with top minds in the field, learn cutting-edge strategies, and swap ideas with fellow marketers who understand the unique challenges of our industry. The event is happening in Philadelphia, but you can join virtually too. Don’t wait—get your ticket before prices go up! Grab Your Ticket Here!
Be sure to also follow our hosts on LinkedIn:
Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.
See you in the next episode!
The AI-powered Podcast Player
