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11min chapter
#22: Safwaan Kay - AI Hardware, Polyamory, and Buying Internet Brands
TKS: The Karnjanaprakorn Show
Revitalizing Iconic Brands Through Strategic Acquisitions
Exploring the strategic approach of a private equity company, Bending Spoons, in acquiring iconic consumer apps like Evernote and Meetup, focusing on revitalization through monetization, cost-cutting, and product enhancement. The chapter discusses a model of revenue generation, marketing reinvestment, and continuous acquisition to build a successful brand portfolio without the intention of selling. Emphasizing on product-led growth, efficiency in marketing, and the evolving landscape of business strategies in the age of globalization and AI advancements.
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