How TikTok & Sidekick Helped Sell Out a Skincare Brand
The Unofficial Shopify Podcast
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Crafting Identity: The Essence of Branding in Skincare
This chapter explores the intentional branding strategy of 'Clubhouse Skin,' which focuses on a subtle, confident appeal rather than aggressive marketing. Key themes include community, authenticity, and the emotional connection with customers that the brand aims to foster.
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