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4min chapter
1455: Why 'Start With Why' Is Bad Advice by Margo Aaron of That Seems Important on Entrepreneurship
Optimal Work Daily - Career, Productivity and Entrepreneurship
Rethinking the Start with Why: Practical Advice for New Entrepreneurs
This chapter challenges the conventional wisdom of starting with a 'why' in entrepreneurship, arguing that new entrepreneurs should focus on building a viable business model that addresses market needs first. It underscores the importance of developing branding and mission statements later in the business lifecycle as a company matures.
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