Introduction

The moblede memo podcast is the brainchild of eric sufer to day. This week's guest is David phillipson, who has had a storied career in mobile advertising and mobile adtec. i wanted him to walk listeners through the process of how a bid becomes an install - he did a very excellent job at that. In the podcast we also talk about the future of mobile advertising identifiers like the id f a, and programmatic in housing.