Denis Dekovic on Making Shoes for Ronaldo, Pharrell, and Michael Jackson
The Complex Sneakers Podcast
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The Importance of Brand Loyalty
When you were at Lotto, the people at Fela were courting you and you felt like you couldn't do it because you had such an affinity for Lotto. But once Eric opened that door, it was a completely different point of view. It wasn't about now I'm going to go there and hurt Nike. It was like,I'm going to help them turn it around. You also said growing up, sketching the Adi shoe that that was like kind of part of you early on.
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