Shopify President Harley Finkelstein | Catalyzing Entrepreneurship
Greymatter
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How to Build a Brand and Scale an Enterprise Business?
I think what people miss about the marketplace model is those are not your customers, you are renting customers from that marketplace. And we don't give them customers, we just, we don't hand it to them. Now, if they want to be given customers, a much better version of that business model is a marketplace. They will give you those customers. What we're trying to do is find all the ways we can make it easier, whether that's through audiences, through SEO, or it's even simple like in the admin,.
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