Most agtech startups want to help farmers.
But many miss a fundamental truth.
Technology doesn’t move at the same pace as nature, and innovation that works in theory often fails in the field.
In this short episode, Thomas Gent, regenerative farmer and founder of Gentle Farming, shares what most startups overlook when trying to support sustainable agriculture.
→ The mismatch between tech expectations and seasonal farming→ Why soil and systems thinking can’t be rushed→ What it really takes to build trust with farmers
And finally, what regenerative farming needs most from innovation partners.
In 7 min, you’ll hear directly from someone who lives the complexity of farming change.
Listen to the whole conversation here
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