#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Importance of Multi-Tasking in B2B
If a company is at a stage of maturity where you have an immense amount of direct traffic and that's where a lot of your conversions are happening, the attribution model is not going to be able to solve that. You don't actually know what happened just because of the way Google's 30-day look back window and all of that stuff works. So when people aren't spending inordinate amounts of time on your website that you can tell in one session or more than one sessions, it actually suggests that you don't really need anything fancy. Like it's super clear what is going on. It's like you've done a good enough job. Whatever your marketing is,. You're able to
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