#21: Red Door Interactive CEO Reid Carr on Building an Integrated Agency Business
Agency Business
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Navigating International Expansion and Agency Efficiency
This chapter delves into the complexities of international expansion and talent acquisition in the agency sector, weighing the trade-offs between domestic focus and global opportunities. It discusses the importance of finding skilled talent while optimizing costs, as well as the necessity for agencies to innovate their processes to sustain client relationships amid competitive pressures. The conversation emphasizes the benefits of integrated services, arguing that a holistic approach drives better results and client retention.
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