A Vertical Acquisition, Add on Acquisition, Adjacencies

The way I would think about it in a variety of applications is what was your customer doing five minutes before or five minutes after they were using your product? And you know, go buy that, right? So Facebook bought a company called WhatsApp and that was outside of their core business. That's another good one to expand your total addressable market,. Part of the strategy, which we're gonna talk about is to fundamentally change the company. Those are really the three big ones. Another one I would say, it's actually- Let's talk about the WhatsApp Facebook.