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David Fortunato, CEO of Wealthfront - $70Bn AUM & Climbing, From Engineer to CEO, Relentless Focus on Automation, The Future of Wealth Management

Fintech Leaders

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Engineering Culture in Financial Services

This chapter examines how a technology-driven engineering culture at Wealthfront enhances operational strategies and customer experiences. It highlights the significance of a 50% engineering workforce in automating financial solutions while maintaining low costs and prioritizing design based on client feedback. Additionally, the chapter discusses the firm's evolution in product offerings, targeting millennials and Gen Z with seamless, tech-driven investment solutions.

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