I love that you kind of because when I first saw indoor farming I was going to say should I put air quotes next to that? It is. We do focus on food we do have some of those customers as well elsewhere in the world. A lot of valid reasons for that but yeah our focus is on growing greens mostly. Healthy foods in places that are considered food deserts right so if you live inside a city you might not have access to fresh food. So anyway the users know that's completely fine. The users of our product are farmers right they're growersSo that's not an example of a product where I can just take it out to Starbucks and like get guerrilla feedback on the fly
Becca Kennedy teaches us how to do UX research on a budget. She encourages newer designers to demonstrate their problem-solving superpowers by redesigning sub-par experiences they use regularly. She reminds us that users are human before they’re users. She also shows us how we can have anything in life we want, if we will just help others get what they want.
- Becca's Tattoo's Origin Story (5:31)
- Why Psychology? (6:26)
- What is Human Factors? (11:43)
- How do we find research subjects? (24:06)
- The Law of Diminishing Returns (31:16)
- Awkward Testing Story (32:57)
- Design Superpower (39:14)
- Design Kryptonite (40:48)
- Coping with Imposter Syndrome (44:49)
- UX Superhero Name (49:10)
- Should we Call Them Users? (53:45)
- Fights for Users (56:33)
- Habit of Success (59:11)
- Invincible Resource (61:54)
- Recommended Book (63:54)
- Best Advice (66:09)
- Contact Info (70:07)
Check out the detailed show notes including mentioned links, transcript and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/054
This episode is brought to you by Adobe, makers of XD. Try it free at userdefenders.com/xd