6min chapter

Catalyst with Shayle Kann cover image

Demystifying the Chinese EV market

Catalyst with Shayle Kann

CHAPTER

Chinese NEV OEMs Expansion Strategies

The chapter delves into the strategies of Chinese NEV OEMs, such as BYD, in expanding their market reach globally, particularly focusing on their presence in China, the United States, Europe, and global South countries. It highlights their competitive pricing, export activities, and challenges faced in entering and dominating new markets in the electric vehicle industry.

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