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411: Why many products also have a community

Global Product Management Talk

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Product Community

A community is like a lab of people that we can interact with to get feedback and ideas from. You can almost think of the community as the R&D arm for your going to market, for your product. It's a place to test ideas and to iterate. And it's a low cost way. So instead of putting engineers on it, you can get a handful of community members together, talk about it and get feedback.

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