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S3 E06 - Driving Change in a Highly Competitive Market | Kate Hammitt - CMO @ Splash

Stacking Growth | The B2B Marketing Podcast

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How to Regulate Events for Your ICP

Kate: Cassie, you and the splash team are really trying to educate the market that actually you should have a system of different types of events. I mean it sounds like um it's a ton of work but there was a purposeful moved for me to be in this space again says Cassie. "I'm definitely like a knuckle dragger when it comes to this type of stuff" she adds. Kate: How do you manage kind of the speed of what you would be moved at your new company?Cassie: You can't just make sweeping changes based on an end of one but it did give me a leg up in the sense that I immediately started a voice of customer

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