Competitive Pressures and Diversification

Marc Lore helped to revolutionize how consumers purchase goods—everything from diapers to office supplies. Now he wants to revolutionize the restaurant and food delivery business with his newest venture, a company called Wonder. Lore discusses his vision for Wonder, which combines ecommerce with traditional restaurant and real estate strategies.

1. The food delivery market has boomed to about $100 billion today just in the U.S., according to Marc Lore, but kitchens look much the same as they did 100 years ago.

2. Wonder is a unique restaurant brand with a founder who sees tremendous growth opportunity in combining brick-and-mortar dining and delivery.

3. The ability to deliver a tremendous variety of “fine-fast” food quickly is a differentiator for Wonder.