What's the Challenge for a Health Tax Ass Solution?

When you're going into an export market and you're not from there, maybe you don't have boots on the ground yet. And your value proposition may need to be different for dfferent people that you're touching base with. We touched on it earlier a little bit was the value proposition and kind of customer journey. But then thinking about those companies, what ns t might help them with? What are some of the challenges that those organizations part of the portfolio face and that you help them with?"