They discuss the concept of the fresh start effect when it comes to goals and building habits. They explain that according to research by Dr. Katie Milkman, we view our lives as books with different chapters, and when we experience a fresh start, such as starting a new job or moving to a new house, we feel like we are not the same person and can change our habits. They talk about the importance of identifying fresh starts in order to make behavior changes and how starting new habits on significant dates can provide an extra push.

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