Greg McKeown on Making Life and Work Effortless
Elevate with Robert Glazer
00:00
Is There a Difference Between Hard and Portant?
A great example in the book from one of my business idols, herb kellerhers idye, love southwest. They're trying to take over the airline industry with a completely different strategy. The fact we think we have to choose between hard and portant and lazy and trivial shows how dominant the mind set is. But why can't we choose essential and easier?
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