18min chapter

Startups For the Rest of Us cover image

Episode 758 | Do Free Trials Suck?, What Moves the Needle, and More Listener Questions (with Derrick Reimer)

Startups For the Rest of Us

CHAPTER

Competing in the SaaS Landscape

This chapter explores strategies for launching a SaaS product in a competitive environment dominated by established players using questionable tactics. The speakers emphasize the importance of transparent brand strategy and understanding customer sentiments while cautiously addressing competitors. They also highlight the need for a clear approach to identifying bottlenecks in business strategy to drive growth and success.

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