Brace yourself for a masterclass in app evolution as Andres Glusman, founder of DoWhatWorks shares 15 years of wisdom gained at Meetup, where experimentation was the key to their monumental growth.
Discover the hidden truth that most experiments fail, but when they succeed, the impact is colossal.
The secret? Thoughtful experimentation. It's about testing specific hypotheses, not just throwing everything at the wall and hoping something sticks.
Experiments go beyond correlation, establishing causation – the only way to truly gauge if your product changes are working. 📊
Statistical significance is crucial, but startups can dance on the edge of uncertainty to move faster and break new ground.
And remember, every experiment carries downstream and upstream effects. Improvements in one metric might ripple through others, for better or worse.
Interested in revolutionising your experiments? Andres suggests exploring tools like Optimizely and Adobe Target. He also explores how DoWhatWorks is changing the industry by allowing companies to learn from each other's experiments, turbocharging the learning curve and skyrocketing success rates. 🔧
🎙️ Don't miss this episode, where we decode the art of product experiments and learn the science behind app success.
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