TKE: How sports can help save the planet, with Michael Doughty, Hylo
Beautiful Misfits
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I Think the Context of the Athlete Has Shifted
The context of the athlete has shifted, i think, with in regard to brand and in regard to how we view them. Am you know, you look at marcus rashford, probably the most clear example of changing government legislationod three school meals. And southgate, the way tat he's been as a manager, very sort of avuncular and warm. You felt there was a real connection as a team, and rather this individualistic way that, you know, certainly the england team us. So something lovely has happened, and important hasn't it?
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