Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business cover image

SPS 218: Portable Stories, Great Case Studies, And Writing Books People Share with Joey Coleman

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

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How to Write a Convincing, Engaging, Better Book That Is Shareable

Chandler: When it comes to shareable things, I turned to my good buddy, Clay Abert, who coined this phrase called the portable story. One of the things I try to think about when structuring my books and also doing the research for my books is where am I embedding potential portable stories? Little case studies, little looks out big on case studies as you know,. Chandler: From my first book, my first book had 46 case study, okay, that made the book. This next book has over 50.

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