In this episode, we welcome back the Beard Guy, Norm Farrar. We’ll discuss ways to save thousands of dollars on logistics, unique AI marketing tools, and tips for Amazon influencers.
Learn new strategies for e-commerce success with Norm Farrar, the Beard Guy, who makes an unprecedented sixth appearance on the Serious Sellers Podcast. Gain insights into the art of slashing logistics costs and leveraging AI to transform your business. Norm reveals his latest ventures in supercharging his logistics company, Honu Worldwide, alongside Afolabi Oyerokun, to offer expanded services like kitting, fulfillment, and custom bottling across North America.
Explore the evolving landscape of Amazon logistics, from the strategic advantages of Amazon Warehousing and Distribution (AWD) to the critical importance of using correct HTS codes. Our discussion highlights the cost-saving potential of third-party logistics (3PL) and introduces the Tariff Terminator tool, a game-changer for ensuring compliance and avoiding unnecessary expenses. This episode is packed with strategies that underscore the importance of understanding your numbers for optimal profitability.
Discover innovative e-commerce marketing tactics with AI tools designed to streamline content creation and boost social media engagement. Norm shares his journey into Amazon influencer marketing, revealing how automation and outsourcing can maximize your earnings potential. Plus, get a sneak peek into a new Helium 10 Chrome extension feature that offers influencers a competitive edge together with new modules for Amazon influencers inside Freedom Ticket. With laughter and learning along the way, this episode promises to propel your Amazon business to new heights.
In episode 613 of the Serious Sellers Podcast, Bradley and Norm discuss:
- 00:00 - Unique Strategies for E-Commerce Sellers
- 02:38 - Expansion and Diversification Norm's Logistic Company
- 08:10 - Amazon Seller Strategy and Fulfillment Options
- 08:35 - Maximizing E-Commerce Profitability Through Logistics
- 14:47 - Maximizing Savings Through Package Optimization
- 15:47 - Maximizing E-Commerce Marketing Strategies
- 22:28 - Utilizing Tools for Online Engagement
- 27:22 - Amazon Influencer Marketing Strategies
- 31:13 - New Helium 10 Chrome Extension Features For Influencers
- 35:28 - Enhancing E-Commerce Logistics for Growth
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