Intro

Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Maggie Schmerin, Chief Advertising Officer at United Airlines. Together they explore how United is transforming its marketing approach, the evolution of airline customer experience, and the unique challenges of leading marketing for a global airline. Maggie shares insights on everything from managing social media during crises to reimagining traditional airline marketing playbooks.

Here are the key talking points from the episode:

• The evolution of United's marketing strategy post-pandemic
• The geographical complexities of airline marketing
• How United transformed its customer communication approach
• The importance of social media in airline marketing
• United's brand campaign "Good Leads The Way"
• Managing marketing during peak travel seasons
• The future of airline marketing and travel trends

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