What's Gen Z Up To These Days? Gen Z Research with Gen Z Researcher Andrew Roth from dcdx
Sweathead, A Strategy Podcast
The Importance of Connection in Gen Z
At the core of Gen Z is this deep need for connection, almost an unmet human connection. As a digitally native generation that's grown up with technology, has somehow meant less physical and emotional connection to one another. The number of people who in an emergency wouldn't have somewhat a call is like 10 to 20% of people are significant. We're not in a good place with this,. When you're young, that's when you're biologically wired to explore the world to try to find mates.
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