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EUVC | E390 | Cherry Ventures’ Christian Meermann on culture of excellence & underwriting the next generation of emerging managers

EUVC

CHAPTER

Cultivating Culture and Brand at Cherry Ventures

This chapter focuses on the challenges and strategies related to building a unique culture within the Cherry Ventures team, emphasizing the importance of aligning new hires with core values. Additionally, the discussion highlights innovative marketing and branding strategies, including a bold departure from traditional colors to create a memorable identity. It also reflects on the shifts in venture capital approaches due to market changes, stressing the need for startups to prove product-market fit before receiving further investment.

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