How to Measure Meaningful Conversations in Practice?

I understand that we are clearly seeing a shift both in the role of medical affairs and in how we measure outcomes. By collecting those, that feedback and those analyses, entering it into a CRM, then we can analyze those to really understand the true preferences or to tailor a customer-centric approach. And I would like to add what Garb just mentioned. MSLs generate a huge number of insights nowadays. And therefore, I believe we urgently need some systems and technologies to facilitate the digestion of this information. This is not such a trivial task,. The content has to be valuable, reflecting on disease and conditions from probably more holistic perspective. And by the end of the day, what counts