For us, I basically don't think about the podcast. So we use a company called Pod Letter. We send it, we like, I ping them on Slack and say, Hey, it's done. It's ready. And then they record it. For months at a time, the only thing I do is Slack,. I'm saying that it's ready to record and then have discussions with Mitch over whether or not and how we're going to monetize it. The way we think about it is obviously a podcast listener is less valuable than a newsletter subscriber to us for a number of reasons. But there are people that just don't like email but will listen to every single edition when

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