For us, I basically don't think about the podcast. So we use a company called Pod Letter. We send it, we like, I ping them on Slack and say, Hey, it's done. It's ready. And then they record it. For months at a time, the only thing I do is Slack,. I'm saying that it's ready to record and then have discussions with Mitch over whether or not and how we're going to monetize it. The way we think about it is obviously a podcast listener is less valuable than a newsletter subscriber to us for a number of reasons. But there are people that just don't like email but will listen to every single edition when
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter.
Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow growth and missing growth goals to now reaching over 350k inboxes.
In today's episode, we discuss:
- how they grew to 350,000 newsletter subscribers
- what Jason would do today to grow a newsletter from scratch
- the platforms they're investing in paid growth
- ....and much more!
You can find The Pour Over on Twitter, and Louis is at @louisnicholls_ .
Other links mentioned: