Puech's background and lifestyle

Hermès is one of Europe’s most storied luxury brands, known for its Birkin bags and expensive silk scarves. One of the company’s biggest shareholders had been fifth-generation Hermès heir Nicolas Puech. But a few years ago, Puech made a shocking admission: he was out of money. And Puech’s Hermès shares, worth some $15 billion, were missing. In this first episode, WSJ’s Nick Kostov digs into one of the most baffling and epic financial sagas of this century. Jessica Mendoza hosts.

Further Listening:

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Are Diamonds Even a Luxury Anymore?

How a Miami Couple Used Empty Mansions to Pocket Millions

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