How the diamond industry lost its sparkle
Behind the Money
00:00
The Future of De Beers: A Market in Transition
This chapter explores Botswana's bid to increase its stake in De Beers and the implications for the diamond industry amidst rising competition from synthetic diamonds. It examines De Beers' marketing strategies, historical influence, and recent efforts to promote the unique value of natural diamonds to a new generation of consumers.
Transcript
Play full episode
