Season 6, Ep. 3- Jeremy Utley: Achieving Creative Breakthroughs with Ideaflow
Better Innovation
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Treadmill With Handles in a Hotel Gym
Bill had a radical idea for handles on a treadmill and his boss actually who held you know 60 plus patents in the space said bad idea it's going to add cost to the product. Bill undeterred, he made kind of a Frankenstein version where they swapped three treadmills out for three of these Frankenstein models at a hotel gym just down the street from their design lab. He didn't put signs up saying testing and progress tell us what you think no no none of that they just put an intern in there with a clicker and said just count how many people choose the one with handles or the one without handles. It was something like eight out of ten people over the course of a
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