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Adweek’s Expert Insights for Engaging Audiences

Social Pros Podcast

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Is Social Media a Toxic Echo Chamber?

We are back to positivity and optimism, which is quite different than kind of what you typically see on social media. I think one of the biggest moments was around april or march, where we started feeling like the pandemic was going to be able to start opening things a little more. And i'm seeing that among our audience too. People are ready to have fun. people are ready to be am, to communicate. Although we have shifted to a more digital space were we're comfortable with that now, so we can kind of have some fun it.

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