Web3 For Cynical Strategists with Accenture Song's Mara Rigney
Sweathead, A Strategy Podcast
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Can You Afford Not to Be on Social Media?
Based on some of the marketing sciences, a conclusion could be that we only really need to do paid advertising on social. I don't know if this is still true. But going back to that idea of sort of growing through mass or growing through users, i often sometimes wonder if it's a artificial divide. Because what if you can actually use niches is a viral loop, to reach the masses to a certain extent? And even if you pay for eyeballs, why wouldn't you also have a finger on the pulse and get closer to people who are litebin born on the bleeding edge,. If you make sense for your brand and use them as evangelists for it?"
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