The End of Social Media

Raspas: I'm thinking Ben I've got to bring you back in here because you're partly talking about setting up BuzzFeed news 10 or so years ago but last year you set up a news news platform, semaphore. You've written about the end of what you call the social web which is essentially what we've been describing as a web where consumption is driven by social media platforms. How did your calculations shift what are you building now, what do you think is in place of the social web? Raspas: It's certainly true that a number of places, it kind of skipped social media and were very successful and that was true in the US to a political was very