The Importance of Trust Building

I think one of the things as I was studying some of your content, I love the way you see the world and like look at this stuff that we talk about that we use jargon for. Like you call it trust building versus just like marketing. It's like, well, yeah, but at the end of the day, the person just needs to trust you in order to come in with higher intent prospects. You know, what defines success for me is at the end, they say, this is so obvious. Why are we not doing this?