What's the Difference Between User Research and User Testing?

Market research can be used to help a team developed or product pillars with four big butts. But market research has to show big swings. Do not estimate your products actual trajectory based on any sort of number for market research. This is not a replacement for joner experts sitting in your company, right? You're going to have to build that competency by building games in this space and understanding what players actually do at their time. And then driving thoughtful competitive research that translates into seeing where you are within the game world.