6 Essential Google Ads Strategies for a Profitable Holiday Season
Ecommerce Playbook: Numbers, Struggles & Growth
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Maximizing Ad Impact with AI and Strategy
This chapter explores the strategic application of artificial intelligence in advertising, particularly during peak holiday seasons. It emphasizes the importance of incrementality testing and effective campaign structuring in Google Ads, highlighting the need for clear naming conventions to optimize performance. The discussion underlines the necessity of adapting advertising strategies to seasonal trends and leveraging tools like Google Trends for impactful ad management.
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