In this episode of the podcast, which is a companion to Affiliate links, personalized ads, and chatbot revenue optimization, I discuss the need for OpenAI to discover a scalable, durable revenue model, given its status as the avatar for artificial intelligence as a transformative economic and social force.
I then make the case for why personalized, conversion-optimized advertising is a superior business model for chatbots than affiliate distribution.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
- INCRMNTAL. True attribution measures incrementality, always on.
- Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
