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What happens when McKinsey comes to town?
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I Believe With Nicotine Is Not Addictive
McKinsey also worked for cigarette phenomenon Jule, which has been accused by the FDA of addicting young people. They were advising them on a whole range of issues from branding retail to flavor selection. McKinsey was still making money and apparently they had no problem with it until very recently after the opioid crisis.
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