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4min chapter
BDTP. Using Swag to Grow Your SaaS Brand with Scott Markovits
UI Breakfast: UI/UX Design and Product Strategy
How to Create a Sweatshirt for a Personal Trainer's Conference
The goal of swag is not to replicate your logo, but rather to inspire conversations and make it wearable and enjoyable. A t-shirt that said "you want a body like this or you want muscles like this" got 850 sign ups for the app in just three days. The company converted about half of those to paid accounts just based on that t-shirt.
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