Freight Broker Prospecting & Sales Funnel Tips | Episode 232
Freight 360
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Effective Prospecting Strategies in Freight Brokerage
The chapter explores the importance of prospecting in the freight industry, emphasizing consistent efforts to identify and qualify leads. It delves into the concepts of sales funnels and pipelines, highlighting the need to distinguish between active and inactive prospects and the common pitfalls in lead qualification. The discussion also focuses on utilizing CRM systems to track leads, the psychology of prospecting calls, and the significance of building rapport and trust before diving into sales discussions.
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