Building on the Conversation Freeberg

You said the real advantage will come from applications that are able to get a hold of proprietary data sets. I don't know if that means that they'll be totally commoditized or there'll be four players but there'll be multiple players that offer them. If you can be the first out there in a given vertical with a proprietary data set and then you get the advantage the moat of reinforcement learning That would be the way to create a sustainable business just to build on what you said.