S3 E02 - The Impact of Generative AI | Grant Duncan & Omar Hamoda - VP Marketing & Senior Brand Designer @ Zingtree
Stacking Growth | The B2B Marketing Podcast
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How Do You Balance Creative Freedom and Liberty With Brand Guardrails?
Zingtree CEO Joanne is a proponent of making things bold and standing out. Omar created our brand guidelines, so we kind of got to set the criteria for us to say, hey, let's be creative in these ways. We're big fans of that kind of iterative. It sounds like you've got a little bit of a framework there, which maybe we can jump into.
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