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41 - Green hydrogen in a net zero future with Will Rowe (CEO & Founder @ Octopus Hydrogen)

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How Did You Turn Into an Incubator?

We were looking at an energy retail business that was going to do behind the meter batteries for INC customers whereby I see being industrial and commercial. Our hypothesis was that they want 24 seven carbon free energy and they want it to be cheaper. And so we felt behind the meter battery was kind of a really cool sort of play on that because, you know, we're a trading background as well. We kind of knew that you could stack the revenues and do something exciting. Then the target of charging review came along, killed that business up. It's really like, okay, we've spent the best part of nine months of our lives working on this and we've got literally nothing to show for

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