297. Mobile Marketing in 2025: What Still Works (and What’s Dead)
Deconstructor of Fun
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Dominance and Deception in Mobile Advertising
This chapter explores AppLovin's significant share in mobile ad mediation and its competitive advantages over giants like Google and Meta. It discusses the discrepancies in advertising practices between iOS and Android, particularly regarding click behaviors and user engagement metrics. The chapter also highlights the challenges of in-app advertising formats and the ethical implications of misleading user experiences to boost attribution and install claims.
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