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Retail Resurgence: Target vs. Macy's Strategies
This chapter analyzes Target's successful stock rebound and strategic adjustments that have revitalized sales, emphasizing customer engagement and innovative technology to reduce theft. It contrasts this with the challenges facing Macy's, including their slower adaptation to consumer behavior changes and intensified competition. The discussion further explores broader retail trends, including consumer spending patterns and the competitive landscape shaped by companies like TJX and Blue Mercury.