Navigating SEO and Marketing in Healthcare

This chapter explores the intricacies of SEO and its vital role in boosting online visibility for healthcare services like physical therapy and chiropractic care. By comparing SEO progress to the growth of a baby, it underscores the importance of patience, strategic planning, and aligning client expectations for sustainable success. The discussion also critiques hiring low-cost marketing agencies, advocating for a revenue-focused mindset and effective ad management to maximize returns on investment.